Apple Watch - Good Function, No Fashion
So, I got an Apple Watch Series 2 for my birthday - if you drop enough hints, sometimes things work out for you. It took almost a month to get it, and while I've been using it for less than a month, I've mastered just about everything I intend to master on it. I guess that puts me in "operational mode." Since I don't know anyone else who has one, I can't send those haptic "love taps" and the idea of sending your heart beat to anyone strikes me as just "strange." Long and the short, the Apple Watch is an above average tech gadget with some bad design features, but a seriously deficient fashion statement.
I got the Watch primarily to monitor my workouts. I'm a swimmer, and the first version of the Apple Watch was splash proof but not waterproof, or more specifically "water resistant." So while I've heard of people taking a dip with the first generation Apple Watch, I'm not jumping in the pool wearing a $400 bauble that might not make it through the first lap. Even with the water resistant model now dubbed "Series 2" (to differentiate it from the earlier model which is now called "Series 1"), Apple's web site does caution against scuba diving, water skiing (i.e. high pressure water) and steam rooms, but it's fine for a pool or open water swim.
My swim workouts are fairly intense (two miles, variable intervals, all freestyle, all flip turns - my pulse is usually running around 80% to 85% of max.) and I usually hit the pool three times a week. For what I do, the Apple Watch works out great. In the Pool Swim app, you set the pool length (usually 25 yards or 50 meters), hit "Go" and you're off. The display gives you total elapsed time, calories burned, laps swum (that's helpful, because if you lose count, you have to assume the lower number), and total strokes - all good swimmers count strokes per lap, but I never thought of adding them up.
The one thing you can't see in the Pool Swim app is heart rate. There is a heart rate sensor, but to get that, you have to unlock the watch (i.e. spin the crown), return to the Home screen (press the crown), and switch to the Heart Rate app by tapping an icon that's a little bigger than a pinhead. That should be accessible through the app.
That gets to the one part of the Apple Watch that I find particularly annoying - a ridiculously overcrowded Home screen packed with icons you can't remove, most of which I will never use. This is bloatware gone to the extreme. I guess if you have an iPhone (I do) and you're going to wear the watch all day (I'm not, we'll get back to that in a minute), maybe some of this stuff is helpful. However, when I'm in the pool, my iPhone is a mile and a half away (beyond the range of Bluetooth) sitting on my bedside table.
With your iPhone close by you can read your emails, check and respond to texts, set alarms, turn my Nest thermostats on and off, and I don't know what else, but none of these are things I want to be doing on a watch. I would much prefer to uninstall (or at least hide) the apps I have no need for and get icons for the four or five things I do need bigger and easier to tap.
However, the biggest downside for the Apple Watch, and the reason that I don't wear it outside of the pool, is that it is butt-ugly! The display only activates when you raise your arm to look at it, so most of the time, it's off. When you get right down to it, this thing looks like a big black Chiclet strapped to your wrist. When I see people wearing these things, I just look away.
The actual faces are attractive enough, and you do have some ability to customize them; it's actually nice to have the temperature as well as the date displayed. However, most of the time the display is off and you're left with an unattractive black lump hanging at the end of your arm.
Apple has done as well as anyone in the wearables space, and essentially dominates in the smartwatch category. IDC ranks Apple number two in the wearables space for 2Q 2015 with 20.3% of shipments behind market leader Fitbit that had 24.9%. For 2Q 2016, Fitbit grew to a 25.4% share while Apple essentially tied with Garmin for number three (behind Fitbit and Xiaomi) at 7.0%. Those sales were likely hampered by the hangover effect as it was widely known that Apple was coming out with the next generation later in the year. We can expect to see Apple surge in the fourth quarter as shipments of Series 2 devices ramp up and the company cuts the price for the Series 1 models.
However, wearables face a big problem across the board in the "fashion" department, and anything you put on yourself becomes "fashion." I'm not big on jewelry; I don't have an earring, no bracelets or necklaces and God knows, no body piercings. I'm basically a watch and a wedding ring guy. I've got a couple of really nice watches that I find to be far more attractive than Apple's "lump of black," so when I get out of the pool, my Apple Watch goes back on the bedside table where the charger is.
Outside of the "I really don't care what I look like" set or folks who want to flaunt their workout credentials, I foresee "fashion consciousness" as an ongoing challenge to wearables. The Apple Watch is functional, but as something to wear, it's just plain ugly - and I really didn't need to check my pulse that often. It's not as bad as Google Glass (that was "dweeb central"), but until they come up with designs more attractive than the big black Chiclet, wearables have a big obstacle to going mainstream.
The Fitbit at least shows at least some design sense and it's smaller which makes it less obtrusive. However, until someone starts producing wearable that is also "fashionable," I think the wearable market will remain a niche of a niche.
Tags
Start YourCustomized Search
SOLUTION AREA
SOLUTION PROVIDERS
- 8x8 (40) Apply 8x8 filter
- Alcatel-Lucent Enterprise (50) Apply Alcatel-Lucent Enterprise filter
- AT&T (44) Apply AT&T filter
- AudioCodes (49) Apply AudioCodes filter
- Avaya (397) Apply Avaya filter
- Cisco (574) Apply Cisco filter
- Dell (11) Apply Dell filter
- Five9 (54) Apply Five9 filter
- Fuze (39) Apply Fuze filter
- Genesys (100) Apply Genesys filter
- HP (98) Apply HP filter
- IBM (171) Apply IBM filter
- Jabra (9) Apply Jabra filter
- Logitech (56) Apply Logitech filter
- Lumen (4) Apply Lumen filter
- Masergy (50) Apply Masergy filter
- Microsoft (766) Apply Microsoft filter
- Mitel (233) Apply Mitel filter
- NEC (128) Apply NEC filter
- Nectar (58) Apply Nectar filter
- Polycom (95) Apply Polycom filter
- Ramp (37) Apply Ramp filter
- RingCentral (126) Apply RingCentral filter
- Sennheiser (18) Apply Sennheiser filter
- Slack (13) Apply Slack filter
- Tata Communications (59) Apply Tata Communications filter
- Unify (186) Apply Unify filter
- Vonage Business (80) Apply Vonage Business filter
- Yealink (8) Apply Yealink filter
- Zoom (21) Apply Zoom filter
- Acme Packet (24) Apply Acme Packet filter
- Allworx (2) Apply Allworx filter
- Arkadin (22) Apply Arkadin filter
- Aspect (34) Apply Aspect filter
- BT (25) Apply BT filter
- CaféX (8) Apply CaféX filter
- CallTower (14) Apply CallTower filter
- Clarity Connect (10) Apply Clarity Connect filter
- Continuant (1) Apply Continuant filter
- Damaka (4) Apply Damaka filter
- Dialogic (5) Apply Dialogic filter
- Dimension Data (44) Apply Dimension Data filter
- Empirix (11) Apply Empirix filter
- Enghouse Interactive (17) Apply Enghouse Interactive filter
- Inference Solutions (9) Apply Inference Solutions filter
- IntelePeer (27) Apply IntelePeer filter
- IR (11) Apply IR filter
- Jive (21) Apply Jive filter
- Kurmi Software (21) Apply Kurmi Software filter
- Lifesize (33) Apply Lifesize filter
- Lightware (3) Apply Lightware filter
- Mavenir (6) Apply Mavenir filter
- Modality Systems (8) Apply Modality Systems filter
- Momentum (36) Apply Momentum filter
- Netfortris (5) Apply Netfortris filter
- NetSapiens (6) Apply NetSapiens filter
- NewVoiceMedia (31) Apply NewVoiceMedia filter
- Nureva (26) Apply Nureva filter
- NUWAVE (5) Apply NUWAVE filter
- Orange (32) Apply Orange filter
- OVCC (8) Apply OVCC filter
- Panasonic (18) Apply Panasonic filter
- PanTerra Networks (9) Apply PanTerra Networks filter
- ScanSource (21) Apply ScanSource filter
- SIPPIO (3) Apply SIPPIO filter
- Snom (20) Apply Snom filter
- Star2Star (8) Apply Star2Star filter
- StarLeaf (12) Apply StarLeaf filter
- Tadiran Telecom (2) Apply Tadiran Telecom filter
- TekVizion (9) Apply TekVizion filter
- Unimax (7) Apply Unimax filter
- Verint (42) Apply Verint filter
- Voice4Net (2) Apply Voice4Net filter
- VOSS (85) Apply VOSS filter
- Voxbone (14) Apply Voxbone filter
- West (28) Apply West filter
- XO Communications (3) Apply XO Communications filter
- Yorktel (17) Apply Yorktel filter
- Zoho (6) Apply Zoho filter
- Zultys (2) Apply Zultys filter
- 3CX (8) Apply 3CX filter
- ADDASOUND (1) Apply ADDASOUND filter
- Aerohive (1) Apply Aerohive filter
- Aryaka (1) Apply Aryaka filter
- Asurion (22) Apply Asurion filter
- Avnet (7) Apply Avnet filter
- Bandwidth (5) Apply Bandwidth filter
- Calabrio (5) Apply Calabrio filter
- Consilium Software (13) Apply Consilium Software filter
- Drum (5) Apply Drum filter
- ESI (6) Apply ESI filter
- Esna (16) Apply Esna filter
- Exinda (2) Apply Exinda filter
- EZuce (3) Apply EZuce filter
- GUnify (6) Apply GUnify filter
- Highfive (4) Apply Highfive filter
- Huawei (47) Apply Huawei filter
- Imagicle (3) Apply Imagicle filter
- IPCortex (1) Apply IPCortex filter
- KnoahSoft (1) Apply KnoahSoft filter
- KOVA (1) Apply KOVA filter
- Logmein (9) Apply Logmein filter
- Metropolis Technologies (4) Apply Metropolis Technologies filter
- Mutare (2) Apply Mutare filter
- NextPlane (27) Apply NextPlane filter
- Ooma (16) Apply Ooma filter
- Patton (11) Apply Patton filter
- Radish Systems (1) Apply Radish Systems filter
- Radisys (3) Apply Radisys filter
- Shango (1) Apply Shango filter
- SMART (163) Apply SMART filter
- Stack8 (1) Apply Stack8 filter
- Swyx (1) Apply Swyx filter
- TrueConf (4) Apply TrueConf filter
- UJET (13) Apply UJET filter
- Voximplant (3) Apply Voximplant filter
CONTENT TYPE
- BC Expert Insights Market (43) Apply BC Expert Insights Market filter
- BC Expert Insights Objective - Vendor Neutral (42) Apply BC Expert Insights Objective - Vendor Neutral filter
- BC Expert Insights Planning (15) Apply BC Expert Insights Planning filter
- BC Expert Insights Solution (12) Apply BC Expert Insights Solution filter
- BC Expert Insights Vendor (80) Apply BC Expert Insights Vendor filter
- BC Expert Insights Vendor Solution (147) Apply BC Expert Insights Vendor Solution filter
- BC Expert Roundtable (135) Apply BC Expert Roundtable filter
- Bcs Webinar (0)
- Bcs Webinar Registration (0)
- Best Practice (38) Apply Best Practice filter
- Buyer Guide (14) Apply Buyer Guide filter
- Case Study (29) Apply Case Study filter
- Executive Interview (145) Apply Executive Interview filter
- Expert Roundtable (452) Apply Expert Roundtable filter
- Guest Contributions (35) Apply Guest Contributions filter
- Multimedia (38) Apply Multimedia filter
- News Analysis (2081) Apply News Analysis filter
- Newsfeed Article (1303) Apply Newsfeed Article filter
- Newsfeed Article (1) Apply Newsfeed Article filter
- Thought Leadership (21) Apply Thought Leadership filter
- Vendor Collateral (211) Apply Vendor Collateral filter
- Vendor Resource Best Practices (24) Apply Vendor Resource Best Practices filter
- Vendor Resource Buyers Guides (2) Apply Vendor Resource Buyers Guides filter
- Vendor Resource Multimedia Content (4) Apply Vendor Resource Multimedia Content filter
- Vendor Resource White Paper (4) Apply Vendor Resource White Paper filter
- Webinar (13) Apply Webinar filter
- Webinars (7) Apply Webinars filter
- White Paper (64) Apply White Paper filter
MORE FILTERS
INDUSTRY
- Banking And Investment (800) Apply Banking And Investment filter
- Education (446) Apply Education filter
- Energy And Utilities (487) Apply Energy And Utilities filter
- Finance (12) Apply Finance filter
- Government (675) Apply Government filter
- Healthcare (482) Apply Healthcare filter
- Hospitality (180) Apply Hospitality filter
- Insurance (100) Apply Insurance filter
- Manufacturing (704) Apply Manufacturing filter
- Media/Publishing (422) Apply Media/Publishing filter
- None (43) Apply None filter
- Professional Services (745) Apply Professional Services filter
- Retail & Distribution (798) Apply Retail & Distribution filter
- Technology (1611) Apply Technology filter
- Transportation (110) Apply Transportation filter
Comments
There are currently no comments on this article.
You must be a registered user to make comments